ORFE alumnus, Kaiser Fung ’95, recently published Numbersense: How to Use Big Data to Your Advantage (McGraw-Hill). He describes a world in which more data leads to more confusion and less clarity. The book is a guide to Big Data interpretation, covering topics of current interest such as school rankings, economic indicators, fantasy football, obesity, and targeted marketing. He hopes that readers will have a keen understanding of the data traps even the best statisticians can fall into, and they will trust the mental alarm that goes off when something just doesn’t seem to add up.
Numbersense is Fung’s second book, after Numbers Rule Your World: The Hidden Influence of Probability and Statistics on Everything You Do, also published by McGraw-Hill. Fung is also the face behind Junk Charts (twitter @junkcharts), the acclaimed blog on data visualization. He is Vice President of Business Intelligence and Analytics at Vimeo, and an adjunct professor at New York University.
You can hear Fung speak at the upcoming Princeton Tech Meetup on October 9.